Paid search (Google Ads)
Search and shopping campaigns built on buying-intent keywords, negative lists and landing pages that match the ad.
Digital marketing
Digital marketing that is measured in leads, not likes
Paid campaigns, social, email and content planned around one question: what does it cost to win a customer, and how do we bring that number down each month.
What's included
What we run for you
Most marketing budgets leak through disconnected campaigns, untracked forms and landing pages nobody owns. We set up tracking first, run the channels that fit your audience, and keep spend moving toward what is actually producing enquiries. Because we also build websites, the landing pages, forms and integrations are ours to fix, not someone else’s ticket.
Paid social
Meta, LinkedIn and YouTube campaigns with audience testing, creative rotation and retargeting of people who already visited.
Social media management
A posting plan, content production and community replies that keep your profiles active and on-brand without eating your week.
Content marketing
Articles, guides, case studies and videos that answer what buyers ask, written to rank and to be cited by AI assistants.
Email and automation
Welcome sequences, lead nurture, newsletters and re-engagement flows connected to your CRM and triggered by real behaviour.
Landing pages and conversion
Dedicated pages, forms, A/B tests and call tracking so more of the traffic you pay for turns into conversations.
How it runs
How a campaign runs
- 01Audit and goalsCurrent channels, spend, tracking and competitors reviewed. We agree the target cost per lead and the monthly budget.
- 02Tracking and setupGA4, pixels, conversion events, call tracking and CRM handoff configured and tested before anything goes live.
- 03LaunchCampaigns, creative, landing pages and email flows built and switched on across the agreed channels.
- 04Weekly optimizationSearch terms, audiences, creative and pages adjusted from the data. Losing spend is cut, winning spend is scaled.
- 05Monthly reportSpend, leads, cost per lead and revenue where we can see it, in plain language, with what we will change next.
- 06Scale what worksBudget moves to the channels and campaigns that are producing customers, and new channels are tested one at a time.
Why clients run marketing with us
We build the landing pages too
Page speed, forms and tracking fixes ship in days because the engineers are on the same team as the marketers.
Reporting you can act on
One monthly report that ties spend to leads and shows the next decisions, not a dashboard of impressions.
No long contracts
Month to month after the first quarter. If the numbers do not work, you should be free to stop.
FAQ
Straight answers on digital marketing
What is the minimum ad budget?
Enough to produce a readable result within a month. The exact figure depends on your market and channels, and we tell you honestly if your budget is too small for a channel to work before you spend it.
How is this different from your SEO & Growth service?
SEO & Growth is organic: technical SEO, content and AI search visibility that compounds over months. Digital marketing adds the paid and owned channels, such as ads, social, email and landing pages, for results you can turn on now. Many clients run both.
Do we own the ad accounts and data?
Yes. Ad accounts, analytics properties, email lists and creative are set up in your name. If we stop working together, everything stays with you.
How soon will we see leads?
Paid search and social usually produce the first enquiries within the first two to three weeks. Reliable cost-per-lead numbers take six to eight weeks of optimization. Email and content build more slowly and keep working longer.
Want marketing that reports in leads and cost per lead?
Tell us your goals, current channels and budget. We will review what you have and come back with a plan and a realistic first-quarter target.